ITN launches three new Youtube Channels

ITN today announced the launch of three new genre-led channels built around its world-class, 70-year-old archive, alongside the introduction of its first YouTube Membership offering.

As part of the move, the existing ITN Archive channel will be rebranded as Frontline by ITN, sitting alongside two newly created channels: Flashback by ITN and Re-Told by ITN. Together, the channels mark a step change in how ITN’s archive is accessed, experienced and sustained for digital audiences.

Frontline by ITN will focus on conflict and global affairs, offering audiences curated, contextualised archive footage from some of the most significant moments in modern history. It will also be the first channel produced by ITN to introduce YouTube Memberships, giving users the opportunity to directly support the digitisation and preservation of ITN’s archive, while helping shape future releases of content.

Flashback by ITN will celebrate defining moments from popular culture, while Re?Told by ITN will present a snapshot of time of our collective social history. Using these new genre buckets, the digital team will experiment with formats that utilise the best of the archive for a digital-first audience. 

George Cudmore, Director of Digital at ITN says: “These new channels will help to unlock the full potential of the archive in a way that reflects how audiences discover and engage with content today. By creating distinct channel identities and introducing Memberships, we’re building a sustainable model that supports ongoing digitisation and growth.”