BT Sport free for every BT broadband customer

BT Sport will be FREE to every BT broadband customer, making this the first time in more than 20 years that weekly live matches from the top-flight League will be free to watch.

The three BT Sport channels – BT Sport 1, BT Sport 2 and ESPN – will be packed with world class sport, including 38 exclusively live Barclays Premier League matches, the Bundesliga, The FA Cup with Budweiser on ESPN, Scottish Premier League, UEFA Europa League, 69 live Aviva Premiership rugby matches per season, WTA, UFC and from 2014, MotoGP.

“UK Sports fans have had a rough deal for too long. Many have been priced out of the market but we will change this by giving away BT Sport for free with our broadband. Sports fans are the winners today,” said Ian Livingston, BT chief executive.

“You’ll be able to get BT Sport direct from us via our own TV service, on Sky’s digital satellite platform and also online or via a new App letting you enjoy the channels on the move or at home on your PC, smartphone, or tablet.”

The channel is priced at £12 a month plus a one-off £15 activation fee for Sky TV customers who are not a BT broadband customer.

The channels are set to launch on 1 August 2013.