Channel 4’s Horse Tracker app to make Cheltenham debut
Channel 4’s second-screen app – HorseTracker – will make its Festival operational debut for all 20 championship races of Cheltenham 2014.
The freely available Horse Tracker App provides users with the chance to select any number of horses, see their speed, position, distance to the leader and watch them progress around the prestigious Prestbury track.
The app combines Monterosa’s LViS second screen technology, real-time TurfTrax data to provide the speed and position of every horse in the race, and audio watermarking from Civolution to synchronise to TV broadcast.
James Rutherford, Channel 4’s Multiplatform Commissioner for Sport, explains: “Last year, Horse Tracker was a huge success at the Grand National with over 100,000 people using it across the race.
“We are excited to bring this service to Cheltenham Festival and offer both casual and regular racing fans the chance to get closer to the horses and races at this four-day event.”
The 2014 Cheltenham Festive is live on Channel 4 from March 11th – 14th at 12.35pm – 4.30pm..
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